“Close-at-heart works.”
A view projects we've contributed in the past but still gives us a buzz everytime we look at them.
AMAZON PRIME VIDEO - THE TOUR
In 2022, Amazon Prime Video officially entered the Southeast Asian market, starting with Indonesia, the Philippines, and Thailand. The brand launched a regional content tour featuring voices from each local creative scene. Acha joined the project as one of the creative contributors from Indonesia, helping to shape the storytelling and cultural approach for the market. The ideation and production process was fast-paced, collaborative, and filled with creative energy, making it one of the most unforgettable experiences in Acha’s creative journey. This project played a key role in introducing Amazon Prime Video to Southeast Asian audiences through relatable, locally-driven content.
A collaboration with SUPERSON
PRO WARRIORS - ENERGY TRUCK
In 2019, Surya Pro, a legendary Indonesian tobacco brand, launched the Pro Warrior campaign to celebrate the warrior spirit of its consumers. The agency What If Asia (where Hanief and Acha were part of the core team) was tasked to create an engaging on-ground activation that embodied the brand’s bold energy. The result? The Energy Truck: a mobile experience booth where visitors could burn calories through fun physical challenges, then redeem them as currency for exclusive Pro Warrior merchandise. The campaign deployed four custom-built trucks that traveled across major cities in Indonesia, from big events to minimarkets with open parking lots. This hyper-mobile activation not only brought the brand closer to consumers, but also significantly cut logistics and setup costs. The work won a 2019 Citra Pariwara award, and became a milestone for Acha and Hanief as one of their most memorable, high-impact brand experiences.
GOOGLE SEARCH - BACK TO SCHOOL DELULU
In 2022, Acha contributed in a special Google Search campaign in Indonesia. As part of the Back to School initiative, the campaign aimed to show how Google Search can help today’s youth explore future career paths, including jobs that don’t even exist yet. Through a playful and inspiring story featuring two Gen Z influencers and the legendary Kak Ria Enes & Suzan, the campaign spotlighted how young people can discover their “delulu” dream careers and take the first steps to make them real, all powered by Google Search. For Acha, this wasn’t just a client milestone. It was personal. Working with one of his childhood icons made this project an unforgettable blend of nostalgia and professional growth.
A collaboration with SUPERSON
Samsung - Keeper Alert
Long before inter-device tracking became mainstream, Acha and Fendy, while working at Leo Burnett Jakarta, developed a digital innovation idea that allowed multiple devices to communicate with each other. The concept? When one device gets left behind, the others would alert the user. This forward-thinking tech concept won in the Digital Category at Citra Pariwara 2015, marking an early exploration of multi-device awareness and smart alerts, years before similar tech became industry standard. A pioneering idea from the pre-AirTag era, fueled by curiosity and “what ifs.”
XL - #WEAREMORE CAMPAIGN
This campaign launched a new product that offered curated and personalized packages designed for Young Progressive Indonesian Families, a segment seeking shared, meaningful experiences. The goal was to build strong emotional relevance with modern Indonesian households through tailored messaging and visuals. Developed during Eno’s time at Finch Agency, the campaign stood out for its playful and expressive visual storytelling, bringing to life the spirit of togetherness in a way that felt fresh and relatable. The work won a Film Craft award at Citra Pariwara 2023, highlighting both its creative execution and emotional resonance.
PINTU - INVESTASI CRYPTO JADI GAMPANG CAMPAIGN
Confucius once said, “Life is simple, but we insist on making it complicated.” That insight became the core idea behind this campaign for @pintu_id, a crypto platform aiming to simplify how people learn and use crypto in Indonesia. While most crypto apps are complex and intimidating, Eno and the team at Finch Agency took a different route, creating a cinematic and humorous take on crypto learning, starring none other than @joe_taslim. The video dramatized the pain of understanding crypto in the most entertaining way possible and made the solution (Pintu) crystal clear. The bold blend of visual storytelling and simplification earned this campaign a Film Craft award at Citra Pariwara 2023.
GG SHIVER - #WEARECOOLSISTENT CAMPAIGN
Consistency isn’t about repetition; it’s about growth, values, and transformation. That’s the message behind this film campaign, where Eno led the creative team at Finch Agency and worked closely with the director to craft a story about being a person who leaves a mark through taste, conviction, and character. The visual language was designed to reflect how personal identity is shaped over time. Not instantly, but through choices made consistently. The result is a film that’s both aesthetically striking and emotionally resonant, earning a Film Craft award at Citra Pariwara 2022.